Henson Franklyn

2010 - HF tours with VW Passat CC

Henson Franklyn has recently completed a nationwide Passat CC tour that has been promoting the new VW vehicle throughout the UK. Taking the show to four retail centres HF had to manufacture a re-useable stand to showroom standards that could be constructed in a single overnight build time.

Working with marketing agency Brand Experience, Henson Franklyn created a touch screen orientated display centre that can be built in a single night and transported throughout the UK. The long unsupported spans that are critical to the stand proved a challenge to manufacture and transport, but Henson Franklyn has the experience and materials know-how to be very confident in building such items. The stand also required an identical wooden effect on floors and on walls. Due to Henson Franklyn’s ethos of ‘in house is in control’ all the production facilities were already in place to do this. Manufacturing digitallly printed laminate to exactly match a existing floor was achievable without too much trouble.

Project Manager Oliver Rogers commented ‘The long spans were a difficult problem both in manufacture and logistics, however most issues can be solved with test rigs and ample research. Using the correct materials and building techniques in the right situation is critical on a project such as this. The finished stand surpassed our expectations’.

The four shows across the UK were a brilliant success and HF will hopefully be working with Brand Experience and VW in the near future.